Abstract Lines

Privacy Policies

Recognized as a tradeable commodity in the digital world, data (which includes your email list) is under constant scrutiny. This naturally comes with laws governing how you use your lists.Legal or not, it’s always best practice to be transparent and honest with your audience. Being forward-facing with your subscribers builds brand loyalty and affinity, and forms a deeper relationship between you and your audience.

Subscribers and consumers deserve to know who they’re being contacted by, why, and how their contact information has been given to a brand. New legislation—like the EU’s GDPR and CCPA in California—reinforce the need for transparency highlighted by best practice guidance. Keep in mind, an email crosses borders very easily. You should consult with your own legal counsel to determine which regulations your brand is subject to, and how your brand wants to handle those regulations.